Biggest Laundry Detergent Brands Worldwide in 2023

Nov 08, 2023

Liquid (Laundry) Detergent Industry Outlook:

Liquid (laundry) detergent, also called washing powder, is a cleaning agent used for removing dirt and oils from delicate fabrics. It comprises builders, surfactants, bleach, enzymes, soil repellants, foam regulators, corrosion inhibitors, optical brighteners, dye transfer inhibitors, fragrances, dyes, fillers and formulation aids, etc. liquid detergent is prepared by mixing the dry powder in a solution consisting of chemicals and water, also known as solubilizers, which help the water and detergent to blend together evenly. As such, it finds wide-ranging applications in the textile, dry cleaning, healthcare, and hospitality sectors across the globe.

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Liquid (Laundry) Detergent Industry Growth:

The rising consumer awareness towards health and hygiene and the growing utilization of automatic washing machines are among the key factors stimulating the liquid detergent market. Moreover, the escalating demand for scented laundry care products for a fresh and pleasant experience is acting as another significant growth-inducing factor. Besides this, the inflating requirement for liquid laundry detergents, which dissolve easily in cold water and provide effective cleaning when used in washing machines, is positively influencing the global market. Furthermore, the widespread adoption of natural or organic laundry detergents, as they are environment-friendly and harmless to the skin and clothes, is propelling the market growth. Apart from this, the easy availability of laundry detergents via online and offline distribution channels is offering lucrative growth opportunities to industry investors, which is also bolstering the market growth. Additionally, the introduction of pods and gel variants is anticipated to fuel the liquid detergent market over the forecasted period.

Top Laundry Detergent Brands Worldwide:

Henkel AG & Co. KGaA

Procter & Gamble Company

The Clorox Company

Church & Dwight Co., Inc.

Unilever N.V./PLC

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